Amjad Khan

This 1:1 session is for founders and traders who want to source from China and turn those products into a real brand, not just imports. Amjad helps you think end-to-end - from choosing the right manufacturer and managing MOQs to shaping product positioning, pricing, and showroom or retail strategy. Whether you’re starting fresh or scaling, the focus is on building a business that lasts, not chasing one-off shipments.

The session is deeply practical and collaborative. You’ll work through questions like: What should you source vs. customize? How do you avoid becoming a commodity seller? How do you price imported products profitably? Drawing from his experience building Scorio from Chinese imports into a recognised retail brand, Amjad helps you align sourcing decisions with brand identity, customer perception, and long-term growth.

Who is Amjad

Amjad is a multi-faceted entrepreneur with hands-on experience in both China sourcing and retail brand building. He is a co-founder of Scorio, a decorative lighting brand that initially sourced nearly 75% of its inventory from China, and successfully transformed those imports into branded, high-margin retail offerings across multiple showrooms.

His China journey spans remote sourcing through catalogues, on-ground learning at the Canton Fair, working with sourcing agents, managing container logistics, and navigating Indian customs. What differentiates Amjad is his ability to connect supply-side decisions with brand outcomes - helping founders understand not just how to import, but how to build trust, perception, and pricing power around those products.